SOMETIMES LOOKING AT THINGS BACKWARD IS THE BEST WAY TO MOVE FORWARD

Sometimes you think your business problem is a rabbit. Which makes sense. It’s right there on paper, the rabbit problem you’ve been struggling with for months. You’ve learned everything there is to know about rabbits, purchased gobs of rabbit-related data, and even blue skied your way into thinking about hares, coneys and chinchillas. And while you could dig ever deeper into the rabbit hole (*ahem), we’ve found that taking a step back to look at the bigger picture, often reveals that the problem was a duck all along.